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Senior Copywriter - EdTech (Fully Remote)

RemoteUnited Kingdom, England, LondonMarketing

Job description

Who Are We

We are Virtual Internships, an EdTech startup on a mission to bridge the gap between education and the workplace by making internships accessible to all.

Over the last four years, we’ve established partnerships with 12,000+ companies, 100+ universities, and supported thousands of students and graduates in becoming more employable via our online work experience product.

We are a team of 130+ across 25+ countries, and recently secured our Series A funding from investors such as Hambro Perks, Sequoia Capital, Kaplan, Arsenal Growth, and Ascend Vietnam Ventures - who have collectively guided the likes of Google, Linkedin, WhatsApp, Canva, Udemy, and Applyboard.

Our 2022 awards include:


Your Role

We’re building an all-star Growth Marketing team that is going to drive the business to a new level.

As our Senior Copywriter, you will be our expert storyteller who takes our data, products, ideas, stories and more and turns them into compelling copy that engages our audience and converts them!

Your role will involve nurturing a Junior Copywriter as part of a Content Team that is the fuel to our marketing engine. You will get deep inside our audience’s mind to create informed, engaging, thought-provoking copy across multiple channels - whitepapers, case studies, reports, email, websites, publications, paid media and search, social media, blogs, video scripts, and more.

Keen to know what you’ll achieve in your first 30 days? Keep reading!


Your Impact

In your first month, you will:

  • Get onboarded and brought up to speed with all things VI - our company structure, product, mission, values, and more

  • You’ll meet with colleagues across the company and start building relationships that will help you better understand the company, its segments, and our overall mission

  • Review our current content style guidelines and suggest quick changes to improve

  • Provide copywriting support on existing projects including ad copy, social media, email, blogs, articles and more

  • Identify quick UI and SEO wins on the website to optimize key pages and increase performance of blogs

  • Conduct an audit of existing B2B and B2C blogs and articles to identify gaps and make a plan of action to update as soon as possible

Within 3 months, you will:

  • Take strong ownership of your role and begin working with high-level leadership to take insights and ideas and generate thought leadership, reports, articles, whitepapers and more to support B2B sales

  • Create a process to efficiently manage, edit, and publish the Junior Copywriter’s and freelance copywriters’ work to ensure you maintain brand and editorial consistency across all company communications, from event introductions to thought leadership and everything in between

  • Create and refine our brand story for each audience, and optimize our brand voice and tone

  • Overhaul our content style guidelines

Within 6 months, you will:

  • Work with the Content Marketing Manager to optimize our B2B and B2C content flywheels, which are proactive with industry trends and thought leadership, not reactive

  • Collaborate with leadership to fully optimize the user journey through multiple channels (web, email, social, etc) to increase conversions

  • Identify opportunities to build our team of writers for the next financial year


Your Attributes

TLDR Version? You love telling stories, impacting on growth, and reaching millions of people through your words

As for the long version….

  • Storyteller - you are a natural storyteller, you love to dive deep to understand what will truly engage your reader. You know when to use punchy, straight-to-the-point language and when to encapsulate something in a story instead.

  • Top-notch researcher - you may not be a subject matter expert on everything but the research you’ll do will make it seem like you are, and you’ll have a knack for reaching out to stakeholders and getting the information to need to form your narrative.

  • Audience orientated - who you are talking to is the focus of every piece of content you create, from the tiniest tweak to long-form content, it is always at the forefront of your mind.

  • Experimenter - you are eager to A/B test and have the autonomy to experiment to see what works well and what can be improved. Even if something works, you don’t stop there, it is a constant process for you.

  • You like to step out of your lane - just because writing copy is your focus, doesn’t mean that you don’t love to contribute ideas for marketing campaigns and projects for the whole team. You love to brainstorm and collaborate with others.

Job requirements

  • Excellent fluency in English written and verbal communication with a keen eye for detail

  • 5+ years of proven experience in copywriting, content writing, or copyediting with a strong portfolio of previous work with proven results

  • Experience writing creative copy for multiple channels, including web, paid search ads, social media (including LinkedIn, Facebook, Instagram, Quora, etc), email, and PR, etc

  • Track record of using conversion rate optimization principles and techniques, including running A/B tests and similar

  • Excellent editing and proofreading skills (you can’t stop yourself from editing this as you’re reading it!)

  • Experience in and comfortable using SEO best practices to optimize content and increase visibility

  • Understanding of UX best practices and how to structure copy to drive the user’s journey

  • Experience working within the employability targeting students or graduates, or education providers.

  • Experience managing junior team members and/or working with external freelancers

Nice to haves:

  • Experience working in a start/scaleup environment

  • Experience working remotely as part of a global team

  • Bachelor's degree in English language or a communication-related field (for those with high levels of experience and alternative education, a degree won’t always be a requirement)

  • Additional copywriting qualifications or completed courses demonstrating advancement of skills

You stand out from the crowd if:

  • You have worked at a Series A or Series B scaleup

  • You have worked at a remote-first organization

  • You have worked in an educational institution or provider

If you don’t have 5 years+ of experience in a copywriting role then we will also consider you for the below role:

  • Junior Copywriter (Fully Remote)

Consider this our wish-list. We know there will be great candidates that don't meet every one of these criteria—if you're passionate about the role and have early-stage startup experience, we'd still love to hear from you.


What do we offer?

One of our core values at Virtual Internships is transparency. That’s why, we’re giving you the opportunity to ‘try before you apply’ in our “VI-P Guide” which includes our values, how we operate, how we build our packages, and how we interview.


To give you an example of some of our perks and benefits:

  • Flexible Working Hours- start earlier, leave earlier, take a shorter lunch or leave a bit later, it's totally up to you.

  • Remote First- work from anywhere, with a budget to support your remote setup

  • Learn from the world’s best- access to exclusive content including how-to guides and playbooks from Sequoia/500Global backed organisations

  • Professional Development Budget- dedicated budget towards content/platforms/courses that can contribute to your professional growth

  • Impact- we’re still at an early-stage, so your impact is magnified. You will likely be solving something that hasn’t already been solved or you will be taking something to an entirely new level!

  • Swag- delivered to your door

  • Birthday Leave- go enjoy yourself on your birthday without needing to use your annual leave

  • Meritocracy- a culture that prides itself on internal promotions and meritocracy. The majority of our managerial team have risen up (quickly), including our COO, CAO, CFO, Head of Host Companies, and Head of Intern Experience

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