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Social Media Executive (Fully Remote)

RemoteSouth Africa, Western Cape, Cape TownMarketing

Job description

Who Are We

We are Virtual Internships, an EdTech startup on a mission to bridge the gap between education and the workplace by making internships accessible to all.

Over the last four years, we’ve established partnerships with 12,000+ companies, 100+ universities, and supported thousands of students and graduates in becoming more employable via our online work experience product.

We are a team of 130+ across 25+ countries, and recently secured our Series A funding from investors such as Hambro Perks, Sequoia Capital, Kaplan, Arsenal Growth, and Ascend Vietnam Ventures who have collectively guided the likes of Google, Linkedin, WhatsApp, Canva, Udemy, and Applyboard.

Our 2022 awards include:

The Role

We’re looking for a hands-on Social Media optimizer who loves to create exciting content, experiment with new ideas, and use data to inform strategy. You’ll have a bias for action, and have a knack for creating effective content at the right time, in the right place. We currently have platforms like LinkedIn, Twitter, Facebook, Instagram, and TikTok, and we’re looking for a social media guru to maximize their potential.

What You Will Do

  • Manage, ideate, and plan content across all of VI’s social media channels

  • Work closely with the Global Head of Growth Marketing and the Content Marketing Manager to optimize our social media strategy

  • Plan and curate content that drives our brand's mission and engages our GenZ audience through a variety of mediums

  • Work closely with the team’s marketing associates and graphic designer to ensure we are developing content that engages our audiences

  • Track, report, and analyze our social media activities to inform strategy and get results

  • Regularly monitor social media trends and stay up to date with new features

  • Use social listening tools to monitor the response to the brand in the market and be quick to action to optimize trends for our brand

  • Monitor competitor activities and content creation to make sure we stay ahead of the competition

  • Regularly test and experiment with new content ideas and campaigns to learn what we are doing right/wrong

Job requirements

  • Minimum 2-3 years experience working in social media strategy

  • Experience planning and executing campaigns for organic social media with demonstrable results, and a keen interest in paid media campaigns

  • Experience working in an early startup environment and/or for an agency developing campaigns for the 18- to 25-year-old audience

  • Experience with a CMS like Hootsuite, CoSchedule, Buffer, Sprout Social etc, and implementing new tools to increase efficiency

  • You’re biased towards action and employ creative thinking to get things done. You love to multi-task, come up with new ideas, and have a proactive planning mindset.

  • You have proficient copywriting and grammar skills

  • You have a growth mindset and embrace figuring things out

  • You prioritize ruthlessly and stay disciplined with the important work

Consider this our wish list. We know there will be great candidates that don't meet every one of these criteria—if you're passionate about the role and have early-stage startup experience, we'd still love to hear from you.

What Do We Offer?

Flexibility - flexible work schedule where you manage your own working hours

Remote working - work from anywhere, with a budget to support your remote setup Open-minded leaders - with colleagues who care about your career goals. There are monthly global virtual events including town halls, ask me anything sessions, virtual coffee chats, and virtual team building

Professional Development - with a budget that you can utilize however you wish

Company Laptop - paid for by VI

Birthday Leave - go enjoy yourself on your birthday without needing to use your annual leave

Direct contribution - ideas and solutions are encouraged from everyone. Your input is valued and you have a unique opportunity to directly impact the success and help shape the future of VI

Meritocracy - a culture that prides itself on internal promotions and meritocracy. The majority of our managerial team has risen up (quickly) through the company, including our COO, CAO, CFO, Head of Company Experience, and Head of Intern Experience